AdWords Case Studies: FRU.PL and Sellektor
In its 10-plus years on the market, travel company FRU.PL developed a highly optimized AdWords campaign. It became one of main profit drivers. To significantly increase sales volume within a strict ROAS regime in a highly competitive market the company had to re-invent their SEM strategy.
Change of attribution model allowed additional investment within the required ROAS goal. Portfolio biding strategy made it possible to deliver more conversions without changes in the total ROAS, despite the growth of the total AdWords spend by 64%. Automated optimization helped to react faster to changes in trends.
See: FRU.PL Case Study
Officially started in 2015, fashion aggregator Sellektor.com offers over 5000 brands in hundreds of categories of products. Today, in 2017, the website has 600k+ unique users per quarter and produces 100k+ redirects to partner e-commerce websites every month. After over 2 years of traffic and revenue growth, the company is still expanding with the best yet to come.
See: Sellektor Case Study