20% CTR in Google Display Campaigns
CTR in display campaigns rarely exceeds 0.5%. Some retargeting campaigns may have CTR 0.5%-2%.
It is, however, also possible to achieve over 20% CTR in Google Display Network.
This campaign had only placement targeting. We have used domain names (usually parked domains) being misspellings or variants of the advertiser’s name, names of competitors and offered products.
This campaign had not only high CTR, but also good conversion rates, comparable with search engine campaigns. The creatives were mainly text units, with only small share of image ads.