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Wednesday April 27th, 2016

Fixed ROI Profit-Driven Optimisation

Two parts of the campaign perform at certain ROI. We want to change the bids and maximally increase the conversion value, without changing the average ROI.

Monday January 12th, 2015

20% CTR in Google Display Campaigns

CTR in display campaigns rarely exceeds 0.5%. Some retargeting campaigns may have CTR 0.5%-2%. It is, however, also possible to achieve over 20% CTR in Google Display Network.

Friday January 3rd, 2014

List of all countries for Google AdWords

If you target your AdWords campaign to all countries and territories, you may wish to have bid adjustment for selected countries. However, once you set bid adjustment for certain countries, the campaign targeting changes from “all countries and territories” to selected countries only.

Sunday December 1st, 2013

Reach and frequency report in Google AdWords

The reach and frequency report is available in the Dimensions section. Reach and frequency report shows how many people might see your ads and how many times the ads were displayed to a unique user in average.

Monday September 30th, 2013

Profit Driven Management of PPC Campaigns

PPC campaigns are usually optimised towards profitability goals, such as target cost per conversion or target ROI (Return On Investment), sometimes called ROAS (Return On Advertising Spending).

Saturday August 18th, 2012

Polish Stem Cells Bank Facebook Campaign

Polish Stem Cell Bank (Polski Bank Komórek Macierzystych, PBKM) chose Facebook to run its first social media campaign and sweepstake to increase product awareness among pregnant women, promote successful transplant stories, collect sales leads and observe social media attribution to lead conversion rate.

Adequate - Interactive boutique

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