Facebook Case Studies (Poland)
Two case studies of Facebook Ads and Applications.
Polish Stem Cell Bank (Polski Bank Komórek Macierzystych PBKM) is Poland’s largest cord blood bank. Stem cells, obtained from the umbilical cord blood at the birth of the child are cryopreserved, stored and may be used for future transplants. This Facebook promotion was a part of a sales and product awareness campaign targeting expecting parents (download PDF file).
FRU.PL is an Online Travel Agency, specialising in flights, one of leaders in Poland, with sister companies in Romania, Vietnam and Ukraine. The “Don’t clap when plane lands” campaign was a part of Facebook promotion for FRU.PL and affiliate website “Pan Lotek” (download PDF file).